​These days influencers on Instagram have more to do with what's trending in fashion than even celebrities on the red carpet. Below are some of the most popular looks for spring - and yes, we have them in store! 

Stop in to get your hands on the season's best pieces.

​Spring training is so popular in Arizona, it's basically a season itself! 

Here are some of our favorite new arrivals to wear to the games or to go out for dinner and drinks afterwards.

Spring is officially here! With the weather warming up to the mid 70's, we have put away our coats and are ready for some new arrivals. We're highlighting a few of our favorite trends for the season below. 

Playful Patterns
We can't get enough of the light wash camo print in both the jeans and the tencel jacket featured below. And make sure you take a peek at the gorgeous florals in our peasant top and statement dress.

Colored Denim
Colored denim is back! We have some pretty pinks, a bold yellow, and cool stripes in store. Pair them with a simple top for a cute everyday look or make a statement with a fun graphic!

Statement Accessories
Statement jewelry was all over the red carpet this awards season, and now it's here at Charmed Avenue. We have a stunning new collection of jaw-dropping necklaces and bracelets for you to drool over. 

Of course, we can't forget about our favorite neoprene totes as well - now available in gorgeous light pattern 

See these spring trends in action below!

​It's that funny time of year in Arizona where the sun is shining, but it's still a bit chilly, especially in the morning and evening. We are all ready for a spring wardrobe update, but still need something with a little sleeve coverage. 


We are crazy about our new lightweight knit sweaters in fun spring colors. They are the perfect piece to transition your wardrobe out of winter and into the new season.


Check out a few of our favorite new arrivals below.

Valentine's Day is around the corner! Whether you need great gift ideas for your daughter and bestie, want to drop a few hints to the man in your life, or are looking for an amazing outfit, Charmed Avenue has you covered.

We have lots of amazing gifts at a variety of price points to help you spread the love this Valentine's Day! Pick up a sweet candle for your bestie, a bracelet and sweater for your daughter, or a small flower sponge for your favorite co-worker. These are all great ways to say I'm thinking of you this Valentine's Day (and spare the calories of candy).

Want to drop a hint to your man? Send him in for stunning jewelry pieces or gorgeous Italian perfume. We'll even wrap it for him! When he shops at Charmed Avenue, you're guaranteed to get something you love.

Of course, we all love an excuse for a new outfit! Whether you're having a casual Valentine's Day with the kiddos or a sexy night on the town, we have tons of great options in store. Below are a few of our favorite pieces, but there's more arriving daily! Stop in to try on these and see all our new arrivals.

We're heading into that gorgeous time of year when the weather starts to warm up, but it's not too hot yet. And, of course, that means events are in full swing! 

With a full calendar of social outings, we want to make sure you are properly dressed. Mark your calendars with these important dates, and then stop in to see us for the perfect thing to wear.

Stop in to pick up great outfits to wear to all these events!
​In the mean time, check out our Instagram for inspiration here.

This holiday season, we want to give back and help animals in our community. We will be collecting donations at the store for items needed at local animal shelters. For every item you bring in, we will match the donation to double the impact! 

See a list of items needed below, and stop by the store to drop off your donation.

Foster Care

• Purina Kitten Chow
• Royal Canin canned kitten food
• Royal Canin Puppy dry food
• Pro Plan Canned Kitten food
• Baby food - Turkey or Beef (no onion powder)
  
  

Animal Care

• Fragrance free laundry detergent
• Bleach
• Hand sanitizer
• Metal spade and scoop pooper scoopers
• Feliway - spray & plug-ins
• Bath towels
  
  

Dog Care/Dog Behavior

• Sporn Nylon/Mesh Non Pulling Dog Harness (all sizes)
• 6 ft  Nylon Leashes
• Durable rubber dog toys (Kong, Westpaw, Planet dog, etc..)
• Sense-ation Harnesses - Small, Medium or Large 
• Thunder Caps
• Xpens
• Purina Pro Plan Focus Puppy Chicken & Rice Canned Dog Food
• Iams lamb & rice flavor dog biscuits 
• Zukes Natural Dog Treats (in Peanut Butter, Rabbit, or Kangaroo only)
• Costco Soft Jerky Treats
• Natural Balance or Blue Buffalo Food Rolls

Cat Care

• Small litter boxes
• Canned pate' cat food
• New non-carpeted cat trees/towers
• Cat litter pans
• Cat litter scoops
• Clay litter

Medical Care

• Distilled water
• Gauze
• Paper towels
• Unscented HE compatible laundry detergent
• Bleach
• Non-latex gloves

We are so thrilled to announce that we were selected as one of the best boutiques in Arizona by Phoenix Magazine!

"Tucked away in Scottsdale’s Hilton Village Shopping Center, Charmed Avenue carries on-point women’s fashions and jewelry at reasonable prices. You can pick up an outfit, necklace and shoes in one fell swoop without breaking the bank at this sliver of a boutique. The sales people are friendly and helpful. Warning: You probably won’t leave empty-handed. "

Click here to see the full feature or check out the August 2019 issue of Phoenix Magazine.